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CRANBOURN®’s Founders, from the Company’s inception, wanted a different approach to business, where profit would be as important as social and environmental considerations. They wanted their Company to operate differently from most other luxury goods companies and to care about the wellbeing and welfare of all stakeholders.

In essence, they wanted their company to prioritise ethical considerations alongside profit. In 2020, CRANBOURN® joined the B Corp movement, which shared its outlook.

B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This community of leaders is driving a global movement of people using business as a force for good.


Our policy applies to everyone we employ or have business relations with. This includes individual people such as employees, interns and volunteers, business entities such as distributors, enterprise customers, supply partners and investors.

Policy brief & purpose

Our professional code of ethics policy aims to give our employees, contractors, distributors and supply partners guidelines on our business ethics and stance on various controversial matters. We trust you to use your better judgment, but we want to provide you with a concrete guide you can fall back on if you are unsure about how you should act (e.g., in cases of conflict of interest).

We will also use this policy to outline the consequences of violating our business code of ethics.

Policy elements

What is meant by the code of professional ethics? Professional ethics are a set of principles that guide the behaviour of people in a business context. They are essential to maintaining the legality of business and a healthy workplace.

Our code of ethics definition refers to the standards that apply to a specific setting – in this case, our organisation.

Having our business ethics in writing does not mean we do not trust our employees or business partners. We strive to hire ethical people with their standards, so we expect that a written code will not be necessary most of the time.

However, it can still be helpful. You or a colleague may find yourself in a situation where you are not sure how you should act. Life is full of grey areas where right and wrong are not so apparent. Some professional ethics also correspond to local laws you must know to do your job correctly, so we will mention them in our code of ethics.

Additionally, every company occasionally makes bad hiring decisions. We also cannot predict how people are going to behave. When an employee acts or intends to conduct in a way that is against our professional ethics or applicable laws, we will have clear guidelines on what disciplinary actions we will consider.

For these reasons, we advise you to read this document carefully and consult with your manager or HR if you have doubts or questions.

Our Commonly held Ethical Principles

We base our CRANBOURN® business code of ethics on simple, commonly held global (cosmopolitan) ethical principles, summarised below. These include:

  • Respect for others – Treat people as you want to be treated.
  • Integrity and honesty – Tell the truth and avoid wrongdoing to the best of your ability.
  • Equality – CRANBOURN® believes in diversity and has a zero-tolerance policy toward discrimination.
  • Justice – Ensure you are objective and fair and do not disadvantage others.
  • Lawfulness – Know and always follow the law.
  • Competence and accountability – Work hard and be responsible for your work.
  • Teamwork – Collaborate with and never be afraid to ask for help.
  • Environmental Awareness – Always ensure environmentally sound practices.

Please find below a more detailed explanation of some of these elements represented in our code of ethics:

Respect for Others

It is mandatory to respect everyone you interact with. Be kind, polite and understanding. You must respect others’ personal space, opinions, and privacy. Any violence is strictly prohibited and will result in immediate termination. You are also not allowed to harass or victimise others.

We have a policy on harassment and a more specific policy on sexual harassment, which you can take a look at. As a rule, try to put yourself in someone else’s place. How would you feel if someone behaved in a specific way toward you? If the answer is “I would not like it much” or “I would never let them behave like that to me”, then we do not tolerate this behaviour, no matter where it comes from.

If someone – be it a customer, colleague, or stakeholder – is offensive, demeaning or threatening toward you or someone you know, report them immediately to HR or your manager. You can also report rudeness and dismissiveness if they become excessive or frequent.

Integrity and Honesty

Firstly, always keep in mind our organisation’s mission. We all work together to achieve specific outcomes. Your behaviour should contribute to our goals, whether financial, organisational, or social purpose related.

Be honest and transparent when you act in ways that impact other people (e.g., taking strategic decisions or deciding on layoffs). We do not tolerate malicious, deceitful or petty conduct. Lies and cheating are huge red flags, and if you are discovered, you may face progressive discipline or immediate termination, depending on the damage you did.

Stealing from the company or other people is illegal. If you are caught, you will face repercussions depending on the severity of your actions. For example, suppose you steal office supplies. In that case, you may receive a reprimand or demotion (at a minimum), while if you steal money or data (e.g., engaging in fraud or embezzlement), you will get fired and face legal consequences. The decision is at HR’s discretion on a case-by-case basis.

Conflict of interest

Conflict of interest may occur whenever your interest in a particular subject leads you to actions, activities or relationships that undermine our company. This includes situations like using your position’s authority for your gain or exploiting company resources to support a personal money-making business. You may be disadvantaged even when you seemingly act to the company’s advantage. For example, suppose an employee uses dubious methods to get competitor intelligence and raise their sales record. In that case, their action will positively impact the company’s revenue, but it will put us at legal risk and promote unhealthy business practices.

You will be terminated if you have created a conflict of interest for yourself. If the conflict of interest was involuntary (e.g., buying stocks from a company without knowing they are a competitor), we will take action to rectify the situation. If you repeat the offence, you may be terminated.


Do not act in a way that exploits others, their hard work or their mistakes. Give everyone equal opportunity and speak up when someone else does not.

Be objective when making decisions that can impact other people, including when you are deciding to hire, promote or fire someone. Be sure that you can justify any decision with written records or examples. Seek and use the most objective methods in any case; for example, when interviewing candidates, ask the same interview questions to all of them and avoid judging non-job-related criteria, like dress, appearance, etc.

Ensure you avoid discriminatory or prejudiced behaviour and always adhere to our Diversity & Inclusion Policy. Never discriminate against minorities. This is also forbidden by law. If you suspect you may have an unconscious bias that influences your decisions (taking a test such as ‘Harvard’s Implicit Association’ could help you determine this), asks for help from HR.

When exercising authority, be fair. Do not show favouritism toward specific employees, and be transparent when you decide to praise or reward an employee. You are also obliged to follow our employment of relatives policy, which forbids you from having a reporting relationship with a relative.

If you need to discipline an employee, be sure to have prepared a case that you can present to HR. You must not retaliate against employees or applicants (such as when they have filed complaints), as this is also forbidden by law.

Be just toward customers or vendors, too. If you think our company was in the wrong in a specific instance, do not try to cover it up or accuse the other side. Discuss with your manager to find solutions that can benefit both sides.


CRANBOURN® is a UK-based company governed by the laws of England & Wales. You are obliged to follow all local laws which apply to our organisation when operating in the UK or Internationally. Depending on your role and profession, there might be various laws you need to observe. For example, accountants, lawyers, and medical professionals have their legal restrictions, and they must be fully aware of them.

When preparing contracts, clauses, disclaimers, or online copies that may be governed by law (such as consent forms), please ask for verification from our legal counsel before finalising anything.

You are also covered by our confidentiality, cybersecurity and data protection policy. You must not expose, disclose, or endanger the information of customers, employees, stakeholders, or our business.

Following laws regarding fraud, bribery, corruption and any assault are a given. You are also obliged to follow laws on child labour and avoid doing business with unlawful organisations.
If you are unsure of the law in a specific instance, do not hesitate to ask HR or our legal counsel.

Competence and Accountability

We all need to put a healthy amount of effort into our work, not just because we are all responsible for the organisation’s success but also because slacking off affects our colleagues.

Incomplete or slow work might hinder other people’s work or cause them to shoulder the burden themselves. This comes in direct conflict with our respect and integrity principles.
We also expect you to take up opportunities for learning and development, either on the job or via educational material or training. If you are unsure how to achieve this, have an open discussion with your manager.

Also, take responsibility for your actions. We all make mistakes or need to make tough decisions, and we must own up to them. Failing to be accountable regularly or in important situations (e.g., a crucial mistake in our financial records) will result in termination. If you take responsibility and devise ways to fix your errors, you will be in a far better position.


Working well with others is a virtue rather than an obligation. You will certainly get to work autonomously and be focused on your projects and responsibilities. You should also always be ready to collaborate with and help others.

Be generous with your expertise and knowledge. Be open to learning and evolving. If days go by without you consulting or brainstorming with anyone, you are missing out on opportunities for excellence. Instead, work with others and never hesitate to ask for help when you need it.


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