CRANBOURN^® & B Corp

CRANBOURN^®’s founders wanted a very different approach to business, where profit would be as important as social and environmental considerations. They wanted their company to operate differently from most other luxury goods companies and to care about the well-being and welfare of all stakeholders. Therefore, the hashtag #anotherway was developed to reflect and represent the company’s sustainable luxury values and beliefs. These core values and beliefs are as true today as when the company was founded and are mirrored in the B Corp Movement.

B Corps are companies committed to prioritising the environment and society in all aspects of running their business. B Corps are legally required to consider the impact of their decisions on their employees, customers, suppliers, the wider community, and the environment. Today, few luxury goods companies are B Corp certified, and most luxury sector companies pay lip service to social and environmental considerations.

In 2020, we decided to join the B Corp Movement. The movement reflected CRANBOURN^®’s pre-existing values – and we felt a greater good could be achieved by joining forces with a global movement of like-minded businesses.

The first legal step was to change CRANBOURN^®‘s company constitution (the company’s Articles of Association) to cement our intentions. This provided CRANBOURN^® with B Corp Pending status, at which point the company’s exhaustive audit of its processes, supply chain and impact on people and the environment began. By 2021, the process was complete, and CRANBOURN^® became a fully accredited B Corp joining a prestigious and innovative group of global companies, organisations and brands seeking to make a positive societal impact through sound and ethical business practices.

There are many sustainability certifications, and it can often be confusing for consumers to discern which ones carry weight.

As well as legally binding commitments to the environment and society, B Corp-certified companies are continually re-assessed and must pass the recertification process every three years. This ensures that B Corps are consistently held to account – continuously monitoring their impact and trying to improve how they do business for the benefit of people and the planet.

Joining the B Corp Movement is an incredibly rigorous undertaking, covering every business area, from products and sustainability policies to culture and how they communicate with customers. When you see the B Corp logo, you know that the company has been independently verified and is acting in a socially and environmentally responsible way.

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