CRANBOURN®’s founders wanted a very different approach to business, where profit would be as important as social and environmental considerations. They wanted their company to operate differently from most other luxury goods companies and to care about the well-being and welfare of all stakeholders. Therefore, the hashtag #anotherway was developed to reflect and represent the company’s sustainable luxury values and beliefs. These core values and beliefs are as true today as when the company was founded and are mirrored in the B Corp Movement.
B Corps are companies committed to prioritising the environment and society in all aspects of running their business. B Corps are legally required to consider the impact of their decisions on their employees, customers, suppliers, the wider community, and the environment. Today, few luxury goods companies are B Corp certified, and most luxury sector companies pay lip service to social and environmental considerations.