Sustainability and Luxury
“If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. A combination of high quality, glamour, celebrity, and attitude. With a few exceptions, it’s been an industry not traditionally associated with concerns about environmental impacts, human rights, and wellness, even while those trends have been sweeping through the mainstream consumer products sector.” – Andrew Winston, Harvard Business Review
With their emphasis on opulence, exclusivity and an eye-watering price tag, it may come as no surprise that luxury goods companies are notorious for greenwashing. From dangerous mining methods to underpaid workers, their processes and supply chain are often shrouded in mystery – and for good reason.
The Fashion Transparency Index 2021 stated that brands in the fashion industry gained a transparency score of an appalling 23% covering their sustainable practices, including carbon emissions, textile waste and fair pay for workers.