With every passing year, we step towards a more fluid, free and expressive future. In the worlds of popular culture, fashion and art, we have collectively taken huge leaps away from gendered concepts. Instead, the emphasis is placed on unique self-expression. So many incredible new designs and innovative ideas have evolved out of this freedom.
The world of fragrance is no different.
Fragrance products have historically been extremely gendered. With unisex fragrance products experiencing a surge in popularity, the world of scent seems to be catching up with the forward-thinking fashion industry.