Our Story

Fragrances with individuality

CRANBOURN^® is an innovative British fragrance brand with authenticity at its heart, founded by husband-and-wife entrepreneurs Abigail and Simon Joy.

Scents and fragrances are essential to us. They affect our environments and atmospheres and significantly impact our wellbeing. We have been disappointed with the range of available fragrance products for some time. We also realised that none aligned with our sustainable values, love of nature, or sense of individuality and that others might feel the same way.

A better way becomes Another Way

Living in different global locations while growing up formed so many olfactory memories for Simon, from lemongrass growing in the garden in Abidjan to the aroma of lavender in France. Our deep lifelong enjoyment of scent inspired us to learn more about the history and cultural significance of fragrance.

After decades of experience in the Italian design and luxury goods industry, we realised that there had to be a better way to combine a love for the finer things with a modern sustainable lifestyle. We both feel passionately that harnessing the magic of fragrance and aromatherapy can be hugely powerful in our day to day lives. We wanted to craft higher-quality products through tradition, innovation, and sustainability.

Inspiration by blending tradition with innovation

Over many years, while living and working in London, France and Italy and travelling widely around the globe, the inspiration for CRANBOURN^® took hold.

From our company’s humble beginnings and inception in 2018, we decided to operate our business differently from traditional luxury companies– many of whom pay lip service to social and environmental considerations through greenwashing. This is why we joined forces with organisations such as B Corp: we view our social and ecological impact as equally crucial as profit, and we refer to our unique approach and philosophy as #AnotherWay.

Our aim then, as it is now, was to combine the very best ingredients with traditional and modern production techniques to ensure the highest quality products in a sustainable, ethical way.

Fragrance philosophy, exploration and discovery

We share our product philosophy and development approach with our Master Perfumers: leading international perfumers who have worked with some of the most famous global luxury brands. Their wealth of knowledge enables them to create fragrance Collections that can subtly evoke moods, emotions, and Atmospheres™ to revitalise, inspire and entertain.

We use the finest ingredients, combining tradition and innovation with authenticity to deliver superior scent experiences whilst always remaining mindful of social and environmental considerations.

The CRANBOURN^® colour palette

Breath-taking sights and Atmospheres™ we experienced from our travels influenced the signature CRANBOURN^® blue, white, and burnt orange. These contrasting naturally occurring colours reflect the company’s passion for the natural environment whilst also encapsulating all the aspects of the fragrance wheel, from rich Oriental spices to cool, Fresh aquatic tones. Glistening turquoise oceans and golden dusky sunsets were significant inspirations.

Escape with the evocative Art of Atmospheres™

Bring a world of evocative Atmospheres™ into your living space with scents designed to become timeless modern classics.

From a quintessentially British country garden to Nordic pine forests and Moroccan riads, escape to iconic global destinations from the comfort of your own home with Art of Atmospheres™.

Experience the power of aromatherapy and weave olfactory magic into your daily rituals and routines. Our Art of Atmosphere™ Collections celebrate the power of scent, empowering consumers to create evocative atmospheres and authentic fragrance memories.