Meet the Perfumery Team
Our Perfumery Team
For CRANBOURN®, minimal is beautiful and less can often mean more. Our Perfumery Team shares our ethos and belief in the obsessive pursuit of quality.
We work with a small team of five Master Perfumers headed by our esteemed Chief Perfumer. Typically up to three of our perfumers will work together, bouncing ideas off each other, to develop one of our Collections. The team is UK-based, yet our outlook always remains expansive, imaginative and international. Between them, our team has over 100 years of perfumery experience.
They are supported technically by both Perfumery Evaluation and Regulatory Teams to ensure our products comply with all international regulatory requirements.
Our Perfumery Ethos
CRANBOURN®’s ethos is simple. High quality products and fragrances created by combining the finest ingredients, leading-edge manufacturing techniques, and a consistently sustainable approach.
We believe our customers would rather choose from a limited range of beautiful, thoughtful products than a broad range of indifferent ones. Our mission at CRANBOURN® is not to deliver the widest range of fragrances available, but rather the highest quality products and best curated Collections, staying true to our values.
Perfumery, where art meets science
Each of our fragrances is unique, inspired by our Founders and developed through a close partnership with the Perfumery Team.
All good fragrances have something in common: the ability to enhance and improve environments, create enjoyable atmospheres, and uplift our daily lives and wellbeing.
From a biological perspective, the sense of smell remains a critical survival sense for many species – including mankind. Even in our fast-paced modern lives, our sense of smell continues to be an important signal, giving us information about the world around us and the food and drink we consume. This signalling sense remains true at both the luxury end of fragrance development right through to humble everyday items, like household products.
Our Perfumer’s Workshop & Laboratory
Given the complexity of fragrance development, gone are the days where being an artist alone was sufficient – certain natural plant extracts are toxic and can be harmful if their chemical composition is not properly understood. It’s critical to understand biochemistry, too.
Adding to our Perfumers’ creativity and artistry skills, they have a laboratory equipped with the latest computer processing and scientific instrumentation to ensure state-of-the-art analysis.
What makes an inspiring CRANBOURN® fragrance?
Truly remarkable fragrances are created from a carefully balanced blend of complementary ingredients, combined to create a unique aroma. Fragrance creation is a skilful artform requiring experience, a highly developed sense of smell and an equal measure of scientific knowledge, as fragrance ingredients react uniquely together.
Our perfumers’ techniques have been perfected over time and they are all passionate about creating the very best, continually staying up to date with all the latest trends and scientific breakthroughs.
CRANBOURN® grew out of the idea that there is another way, by continually exploring, discovering and creating the very best products for our customers.