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Our Perfumery Team
Our CRANBOURN® Perfumery Team shares our belief in the obsessive pursuit of the highest quality fragrances.
We work with a team of Master Perfumers. Typically, up to three of our perfumers will work together to develop one of our Collections. The team is UK-based, yet our outlook always remains expansive and international. Between them, our team has over 100 years of perfumery experience and has previously worked on famous perfumes for major global luxury brands. They are supported by both Perfumery Evaluation and Regulatory Teams to ensure our products comply with all international regulatory requirements.
Our Perfumery Ethos
The CRANBOURN® ethos is simple. High-quality products and fragrances are created by combining the finest botanicals, leading-edge manufacturing techniques, and a consistently sustainable approach.
Our customers would instead choose from a limited range of beautiful, thoughtful products than a broad range of indifferent ones. Our mission at CRANBOURN® is not to deliver the most comprehensive range of fragrances available but, instead, the highest quality products and best-curated Collections, staying true to our values.
Perfumery, where art meets science
All good scents and fragrances have something in common: the ability to enhance environments, create atmospheres, and uplift our daily lives and wellbeing.
From a biological perspective, smell remains a critical survival sense for many species. Even in our fast-paced modern lives, our sense of smell is an important signal, giving us information about the world. This signalling sense remains true at the luxury end of fragrance development to humble everyday items, like household products.
Our Perfumer’s workshop & laboratory
Given the complexity of fragrance development, gone are the days when being an artist alone was sufficient – certain natural plant extracts are toxic. They can be harmful if their chemical composition is not properly understood. It is critical to understand biochemistry, too. Consequently, today’s global world of perfumery is a highly regulated one.
Adding to our perfumers’ creativity and artistry skills, they require a laboratory equipped with the latest computer processing and scientific instrumentation to ensure state-of-the-art analysis for ensuring domestic and international regulatory compliance.
What makes an inspiring CRANBOURN® fragrance?
Truly remarkable scents are created from a carefully balanced blend of complementary ingredients to create a unique aroma. Fragrance creation is a skilful art form requiring considerable perfumery experience, a highly developed sense of smell and an equal measure of scientific knowledge, as fragrance ingredients react uniquely together.
Our perfumers’ techniques have been perfected over time, and they have previously worked with celebrated global luxury brands. They are all passionate about creating the very best, continually staying up to date with all the latest trends and scientific breakthroughs.