CRANBOURN & B Corp
What is a B Corp (Corporation)™ company?
B Corps are companies who are committed to prioritising the environment and society in all aspects of running their business. B Corps are legally required to consider the impact of their decisions on their employees, customers, suppliers, the wider community and the environment.
B Corps are independently assessed to ensure they meet the highest standards of social and environmental performance, transparency, and accountability. The certification process is rigorous, and considers the impact of company decisions on society and the environment.
It is about growing a business in the right way, and is the only certification that measures a company’s entire social and environmental performance.
Why did CRANBOURN® join the B Corp Movement?
In 2019, the CRANBOURN® Team made the decision to join the B Corp Movement. The movement reflected CRANBOURN®’s pre-existing values – and we felt that a greater good could be achieved by joining forces with a global movement of like-minded people and businesses.
The first legal step was to change CRANBOURN® ‘s Company Constitution (Articles of Association) to cement our intentions for all to see. This provided CRANBOURN® with B Corp Pending status, at which point the company’s exhaustive audit of its processes, supply chain and impact on people and environment began.
CRANBOURN® – Using business as a force for good
Joining the B Corp Movement means CRANBOURN® is legally and morally committed to prioritising our responsibilities to the environment and society through our Articles of Association (Company Constitution), registered at Companies House.
Whether it concerns the products we create, the people we employ or the partners we work with, we legally have to prioritise the welfare of people and planet – not just profit. We want to use business as a vehicle to drive positive change in the world, and the B Corp community is fully committed to this mission.
Certified B Corporations® are for-profit companies that use the power of business to build a more inclusive and sustainable economy.
B Corp Certification is not a rubber stamp
There are a lot of sustainability certifications out there, and it can often be confusing for consumers to discern which ones actually carry weight.
As well as legally binding commitments to the environment and society, B Corp certified companies are continually re-assessed and are required to pass the recertification process every 3 years. This ensures that B Corps are always held to account – continually monitoring their impact and trying to improve the way they do business, for the benefit of people and planet.
Good products do not necessarily mean an ethical company
Just because a company makes good products, does not necessarily make them a good company socially or environmentally. Even if the products appear to be sourced in a responsible way and have a positive impact, this does not mean that the company as a whole is operating in an ethical manner. Some of their business practices may be harming people and the environment.
Joining the B Corp Movement is an incredibly rigorous undertaking, covering every area of a business; from products and sustainability policies to culture and the way they communicate with customers. When you see the B Corp logo, you know that company has been independently verified and is acting in a way that is socially and environmentally responsible.
CRANBOURN® developed from the idea that there is another way, by continually exploring, discovering and creating the very best sustainable luxury fragrances for our customers.