Brand roundel

CRANBOURN®’s Product Design and Manufacturing Ethos

Inspired, innovative design

CRANBOURN®’s product design and manufacturing ethos is influenced by our British heritage, but not limited by it. We draw inspiration from nature and the rich tradition of British craftsmanship, whilst being innovative and influenced by a strong appreciation of contemporary design and architecture. We do not follow fashion whims; our personal and home fragrance products are designed to be timeless.

CRANBOURN®’s design process is more about the entire product experience than creating a particular fragrance collection or product with a specific scent, look or feel. Our design aesthetic is the reflection of this process.

From the start, the CRANBOURN® vision has been to design and create fragrance products of exceptional quality, using the finest botanicals and essential oils. Our perfumes are invariably sophisticated and complex, but we ensure that other parts of our products, the containers and packaging remain reassuringly simple.

Less is more

The carefully designed packaging in which your CRANBOURN® product is delivered has been thoughtfully crafted and detailed, so that you receive it in perfect condition without it costing the earth.

Keeping our packaging simple is important, as it means our resources can instead be used on crafting superior fragrance products. This takes both time and thought. Simple details, such as maximising the engineering tolerances of our FSC board packaging and using as few parts as possible, means we minimise wasteful packaging content. Not only is this better for our planet, it also allows us to transfer the savings from box-making into creating the product inside noticeably better quality than many of our competitors.

Find out more about the importance of making sustainable packaging choices in our journal post.

The truth about good design

The founders of CRANBOURN® worked for decades in the design and luxury goods sector, and have had the good fortune to work with some of the world’s most talented and well-known international product designers and architects.

They gained a strong appreciation of form and function; how good design and architecture can improve peoples’ everyday lives and personal wellbeing. This can be in simple everyday products – from the fragrances you use, the bike you ride, the car you drive, the hotel room you stay in, or the buildings we live and work in. In all these and more, good design and high quality make life better.

Unfortunately, a lot of luxury brands tend to cut corners when it comes to good design and quality. Many luxury products have superfluous content and ignore environmental concerns – and often products purporting to be both sustainable and luxury clearly are neither.

Better quality without cutting corners

We believe that we should all use less, but better-quality products in our everyday lives.

This is simultaneously good for our own wellbeing and for the environment. A well designed and manufactured product uses no more resources than a poor one – often it actually uses less resources, simple ones of better quality. We all know from personal experience that a poorly designed product that does not satisfy our needs usually ends up not fully used, first on a shelf and then in landfill.

It is very frustrating to buy a product and then discover that the quality is poor, the manufacturer has cut corners and it does not live up to expectations both functionally and aesthetically. Our product development ethos is simple – to prevent this disappointment by offering our customers a better-quality product than any of our competitors.

We subscribe to the Japanese philosophy of Kaizen – constant improvement in products and processes. To help us in our mission and to reflect our obsession with quality, our website has a customer feedback section where we encourage suggestions for improvements to any aspect of our products. In this way we hope that customers will become partners, feel part of the CRANBOURN® family and join our journey.


CRANBOURN® developed from the idea that there is another way, by continually exploring, discovering and creating the very best sustainable luxury fragrances for our customers.