Modern Fragrance: Its Origins and Evolution
Our approach to perfumery is grounded in its long evolution — from early apothecaries and ritualised scent use to the composed fragrances of today. Understanding this history informs how we work with materials, structure, and proportion in contemporary fragrance design.
Perfume is a preparation created to introduce scent into space. The word derives from the Latin parfumare, meaning “to smoke through” — a reference to the earliest use of aromatic materials to shape atmosphere through air and ritual.
Origins in Ancient Civilizations
Perfumery emerged across early civilisations including ancient Egypt, Mesopotamia, the Indus Valley, and China, where aromatic materials were used to shape ritual, wellbeing, and environment. These early practices were later advanced by Roman and Arab-Persian scholars, who refined distillation techniques and developed alcohol-based suspensions, forming the structural foundations of modern perfumery.
Medieval Europe: Perfumer and Apothecary
This knowledge later reached medieval Europe, where perfumery flourished in royal courts — most notably in 17th-century France under Louis XIV, as well as in England and Italy. Fragrant oils were also valued for healing and wellbeing, bringing the early practices of perfumery and apothecary into close alignment.
Scenting the Unpleasant
The development of modern perfumery was unexpectedly accelerated by the European leather trade. Tanning processes in the 17th and 18th centuries produced strong odours, prompting demand from European nobility for scented leather goods.
In response, specialised glove makers — known as gantiers-parfumeurs — began perfuming leather to refine both scent and experience. Centres such as Grasse in Provence, already established for botanical cultivation, became pivotal in the extraction of floral essences and the evolution of perfumery as a distinct discipline.
Marie Antoinette and Perfume
In the late 18th century, perfume became an integral part of daily life at the French court. Marie Antoinette worked closely with master perfumer Jean-Louis Fargeon, commissioning fragrances tailored to different settings and moments, including compositions designed to scent bathwater and private interiors.
This close relationship between patron and perfumer reflects an early understanding of fragrance as situational and atmospheric — composed to respond to context rather than as a single, fixed identity. Contemporary accounts suggest her distinctive perfume was so recognisable that it contributed to her identification during the failed flight to Varennes.
Industrialising British Perfumery
Political upheaval in late-18th- and 19th-century Europe, including the French Revolution, shifted the centre of fragrance production toward Britain. Rapid industrialisation and technological advancement enabled perfumes to be produced, distributed, and commercialised at scale.
Supported by global trade networks and organisations such as the East India Company, British perfumers gained access to an expanded range of spices, resins, and aromatic materials. This convergence of industry, materials, and consumer demand established the foundations of modern perfumery as a global discipline.
Nature Meets Science
Traditionally, perfumes were composed primarily from botanicals — aromatic materials derived from flowers, seeds, woods, and resins. Over time, scientific advances expanded this palette, enabling the synthesis of aroma compounds that could replicate or extend natural materials with greater consistency and control.
Modern perfumery emerged in the late 19th century with the commercial synthesis of key aroma molecules such as vanillin and coumarin. These developments allowed perfumers to create compositions and effects that were previously unattainable using natural materials alone, shaping the discipline as it exists today.
De la bunăstare la supraviețuire
The volatile compounds released by botanicals have long been associated with wellbeing. Today, fragrances enhance the atmosphere of interiors, as well as the presence of our bodies and clothing.
The sense of smell remains a critical biological signal, providing information about our surroundings. Specialised olfactory neurons, located high within the nasal cavity, connect directly to the brain, each equipped with receptors tuned to detect specific odours.
La CRANBOURN®, we celebrate this capacity by composing fragrances that support everyday life, nurturing the senses and enhancing Sensory Wellbeing™.
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