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Leaping Bunny – Cruelty Free

Find out more about CRANBOURN® and the association with Leaping Bunny: the standard for trustworthy and authentic cruelty-free shopping.

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The term ?cruelty-free? is certainly a contentious one. When it comes to beauty, wellness and cosmetic retail, it can be a minefield trying to find products that have not been tested on animals at some stage in their development.

Back in 1996, awareness about animal cruelty had increased. Shoppers were actively seeking cruelty-free products, but with there being so many loopholes, the term became frustrating and often highly misleading. Brands would often profess to be animal-friendly, even using their own ?cruelty-free? logos, but without any certification or backing from official animal protection groups.

Det var her Springende kanin came in ? the standard for trustworthy and authentic cruelty-free shopping.

Forener kræfterne til det gode

Eight animal protection groups joined forces, forming the CCIC: Coalition for Consumer Information on Cosmetics. Their goal was to give the power of choice and transparency back to the consumer, so they could understand which brands truly uphold animal rights – and which were simply using a logo with nothing to back it up. The CCIC created the recognisable Leaping Bunny logo, which is internationally recognised.

De otte grupper, der gik sammen for at skabe denne grusomhedsfri standard inkluderer:

 

Hvad gør Leaping Bunny anderledes?

Desværre, selvom testforbud er gældende, er der smuthuller. Utallige mærker og virksomheder udnytter disse smuthuller og tester deres ingredienser og produkter på dyr.

Alle virksomheder, der bruger smuthuller til at retfærdiggøre dyremishandling, er dog ikke godkendt til Leaping Bunny. Leaping Bunny-certificeringen går ud over gældende love, og alle deres mærker skal overholde de strenge retningslinjer for at vise det berømte logo.

Virksomhederne skal overholde følgende strenge retningslinjer i produkter og processer:

  • Businesses must commit to a fixed cut-off date to stop any involvement in animal testing. This date is unalterable, and after this date, the brand, the suppliers and the manufacturers must not either ?conduct, commission or be a party to any animal testing.
  • They must also set up a ?supplier monitoring system?. This system ensures that all their suppliers and manufacturers comply with the outlined Leaping Bunny criteria.
  • Uafhængige audits udføres for at sikre, at leverandørovervågningssystemet konsekvent overholder Leaping Bunny Standard.
  • Hver virksomhed skal forny sin forpligtelse til Leaping Bunny-programmet hvert år for fortsat at vise logoet på deres produkter eller websted.

Ved at lukke eventuelle smuthuller kan shoppere, hver gang de opdager Leaping Bunny-logoet, være sikre på, at der ikke har fundet dyremishandling sted på noget tidspunkt i udviklingen af produktet. Dette beskytter og fremmer ikke kun dyrs rettigheder, men det giver også tilliden tilbage til forbrugeren. Detailverdenen kan være fuld af røg og spejle, og certificeringer som denne sætter gennemsigtighed og integritet i højsædet.

Som elskere af den naturlige verden var det vigtigt for os på CRANBOURN® at være en del af en så vigtig etisk bevægelse og erklære vores dedikation til dyrs rettigheder. Vores produkter bærer det Leaping Bunny-certificerede logo, så du kan være sikker, når du køber en CRANBOURN® produkt, de er fuldstændig grusomhedsfri på alle stadier.

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