Trends can be fleeting. In fashion, art, culture and film, styles can come and go with the seasons (and of late, even micro-seasons). With fast fashion dominating the high street, the world of style has been propelled into a frenzy of relentless releases, constant new collections and trends that roll out at a rapid pace.
However, what runs beneath these are timeless trends. These are long-lasting, sustainable, and based on foundations that run deeper than pop culture.
Here at CRANBOURN®, we believe in this type of everlasting trend. Our fragrances are both timelessly in style and innovative at the same time. Our collections are constantly on the pulse of what’s important to consumers and what’s happening around the world.
We believe it is important to be a combination of three things – nostalgic, current, and forward-thinking all at once.
Several key trends have emerged in the fragrance world this year. CRANBOURN® fragrances are at the heart of two important current trends, and we wanted to dive deeper into the meaning behind them.