Ons Parfumerieteam
Onze CRANBOURN® Parfumery Team deelt ons geloof in het obsessieve streven naar geuren van de hoogste kwaliteit.
We work with a team of Master Perfumers. The Perfumery team is an Anglo-French affair based between the UK and France, yet our outlook always remains expansive and international. Between them, our team has countless years of perfumery experience and has previously worked on famous perfumes for major global luxury brands. The Perfumers are supported by both the Perfumery Evaluation and Regulatory Teams to ensure all our products comply with international regulatory requirements.
Onze parfumerie-ethos
De CRANBOURN® ethos is simple. High-quality fragrance products are created by combining the finest botanicals with both traditional and leading-edge perfumery and manufacturing techniques, with a consistently sustainable approach.
Our product and design approach is less can be more. We believe our customers would prefer a thoughtfully curated range of beautiful products over a broad range of indifferent ones. Our mission at CRANBOURN® is not to offer the largest range of fragrances available, but to deliver the highest-quality products and best-curated Collections, staying true to our values.
Parfumerie, waar kunst de wetenschap ontmoet
Alle goede geuren en geuren hebben iets gemeen: het vermogen om de omgeving te verbeteren, een atmosfeer te creëren en ons dagelijks leven en welzijn te verbeteren.
Vanuit biologisch perspectief blijft geur voor veel soorten een cruciaal overlevingszintuig. Zelfs in onze snelle moderne levens is ons reukvermogen een belangrijk signaal dat ons informatie geeft over de wereld. Deze signaalzin blijft waar bij de luxe kant van geurontwikkeling tot bescheiden alledaagse voorwerpen, zoals huishoudelijke producten.
De werkplaats en het laboratorium van onze parfumeur
Given the complexity of fragrance development, gone are the days when being an artist alone was sufficient – certain natural plant extracts are toxic. They can be harmful if their chemical composition is not properly understood. It is critical to have a strong understanding of biochemistry, too. Consequently, today’s global world of perfumery is a highly regulated one.
Adding to a Perfumers’ creativity and artistry skills, they require a laboratory equipped with the latest computer processing and scientific instrumentation to ensure state-of-the-art analysis for ensuring domestic and international regulatory compliance.
Wat maakt een inspirerende CRANBOURN® geur?
Truly remarkable scents are crafted from carefully balanced blends of complementary ingredients, resulting in unique aromas. Fragrance creation is a skilful, artistic, and scientific endeavour. It requires considerable perfumery experience, a highly developed sense of smell, and an equal measure of scientific knowledge, as fragrance ingredients react uniquely with one another.
Our perfumers’ techniques have been perfected through years of rigorous study, training and on-the-job experience, including working with celebrated global luxury brands. They are all passionate about creating the very best, continually staying up to date with all the latest trends and scientific breakthroughs.