What makes Leaping Bunny different?
Unfortunately, even though testing bans are in effect, there are loopholes. Countless brands and businesses exploit those loopholes, testing their ingredients and products on animals.
However, any companies who use loopholes to justify animal cruelty are not Leaping Bunny approved. The Leaping Bunny certification goes above and beyond current laws, and all their brands must comply with the strict guidelines to display the famous logo.
The companies must comply with the following rigorous guidelines in the products and processes:
- Businesses must commit to a fixed cut-off date to stop any involvement in animal testing. This date is unalterable, and after this date, the brand, the suppliers and the manufacturers must not either ‘conduct, commission or be a party to any animal testing.
- They must also set up a ‘supplier monitoring system’. This system ensures that all their suppliers and manufacturers comply with the outlined Leaping Bunny criteria.
- Independent audits are undertaken to ensure the supplier monitoring system is consistently adhering to the Leaping Bunny Standard.
- Each business must renew its commitment to the Leaping Bunny Program every year, to continue to display the logo on their products or site.
By closing any loopholes, shoppers can be confident any time they spot the Leaping Bunny logo that no animal cruelty has taken place at any point in the development of the product. Not only does this protect and promote animal rights, but it also gives confidence back to the consumer. The retail world can be full of smoke and mirrors, and certifications like this put transparency and integrity at the forefront.