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CRANBOURN® & B Corp

Kaj je podjetje B Corp (Corporation)™?

CRANBOURN®’s founders wanted a very different approach to business, where profit would be as important as social and environmental considerations.  They wanted their company to operate differently from most other luxury goods companies and to care about the well-being and welfare of all stakeholders. Therefore, the hashtag #anotherway was developed to reflect and represent the company’s sustainable luxury values and beliefs. These core values and beliefs are as true today as when the company was first founded and are mirrored in the B Corp Movement.

B Corps so podjetja, ki so zavezana dajati prednost okolju in družbi v vseh vidikih vodenja svojega poslovanja. B Corps mora zakonsko upoštevati vpliv svojih odločitev na zaposlene, stranke, dobavitelje, širšo skupnost in okolje. Danes ima le malo podjetij z luksuznimi izdelki certifikat B Corp, večina podjetij iz luksuznega sektorja pa na besedah govori o socialnih in okoljskih vidikih.

Rast podjetja na pravi način

B Corps are independently assessed to ensure they meet the highest standards of social and environmental performance, transparency, and accountability. The certification process is rigorous and considers the impact of company decisions on society and the environment. It is about growing a business in the right way and is the only certification that measures a company?s entire social and environmental performance.

Zakaj je CRANBOURN® pridružiti gibanju B Corp?

Leta 2020 smo se odločili, da se pridružimo gibanju B Corp. Gibanje je odražalo CRANBOURN®?s pre-existing values – and we felt a greater good could be achieved by joining forces with a global movement of like-minded businesses.

Prvi pravni korak je bila sprememba CRANBOURN®?s company constitution (the company’s Articles of Association) to cement our intentions. This provided CRANBOURN® with B Corp Pending status, at which point the company?s exhaustive audit of its processes, supply chain and impact on people and the environment began. By 2021, the process was complete and CRANBOURN® je postalo popolnoma akreditirano podjetje B Corp, ki se je pridružilo prestižni in inovativni skupini globalnih podjetij, organizacij in blagovnih znamk, ki želijo s premišljenimi in etičnimi poslovnimi praksami pozitivno vplivati na družbo.

Posel kot sila dobrega

Pridružitev gibanju B Corp pomeni CRANBOURN® je pravno in moralno zavezano dajati prednost našim odgovornostim do okolja in družbe prek našega statuta (ustava podjetja), registriranega pri Companies House v Združenem kraljestvu.

Whether it concerns the products we create, the people we employ or the partners we work with, we legally have to prioritise the welfare of people and the planet – not just profit. We want to use business as a vehicle to drive positive change, and the B Corp community is fully committed to this mission.

B Corp Certification ni gumijasti žig

Obstaja veliko trajnostnih certifikatov in potrošniki so lahko pogosto zmedeni, ko ugotovijo, kateri imajo težo.

As well as legally binding commitments to the environment and society, B Corp certified companies are continually re-assessed and are required to pass the recertification process every 3 years. This ensures that B Corps are always held to account ? continually monitoring their impact and trying to improve the way they do business, for the benefit of people and the planet.

Dobri izdelki ne pomenijo nujno etičnega podjetja

Samo zato, ker podjetje izdeluje dobre izdelke, ni nujno, da je dobro družbeno ali okoljsko dobro podjetje. Tudi če se zdi, da so izdelki pridobljeni odgovorno in imajo pozitiven učinek, to ne pomeni, da podjetje kot celota deluje etično. Nekatere njihove poslovne prakse lahko škodijo ljudem in okolju.

Družbeno in okoljsko odgovorno

Pridružitev gibanju B Corp je neverjetno stroga naloga, ki zajema vsa področja poslovanja; od izdelkov in trajnostnih politik do kulture in načina komuniciranja s strankami. Ko vidite logotip B Corp, veste, da je podjetje neodvisno preverjeno in deluje družbeno in okoljsko odgovorno.

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